Digital marketing is the promotion of products, services or brands through various digital channels such as social media, search engines, email, mobile apps, and websites. It has become a crucial component of modern-day marketing strategies for businesses of all sizes. Digital marketing allows businesses to reach a wider audience and connect with potential customers in a more targeted and cost-effective manner. With the rise of the internet, social media, and mobile devices, digital marketing has become more important than ever before. There are various components of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and mobile marketing. Each of these components has its own unique benefits and strategies.